Matt Mackenzie manages the company’s digital footprint and media purchases. His expertise in programmatic advertising and analytics has been pivotal in crafting effective marketing strategies and optimizing lead generation for Platinum’s recruiting and sales divisions. Matt’s leadership has notably quadrupled the number of applicants for Platinum’s sales careers, significantly reduced per-lead costs, and improved lead quality. Joining the company in 2013, he brings a robust background in designing impactful online marketing systems for small to medium-sized businesses.